The Youth Marketing Handbook
A 125 page guide for youth marketers to better understand and build bridges with young customers.
The Youth Marketing Handbook helps Youth Marketers better understand young customers.
* How do you involve them in the marketing process?
* How do you generate word of mouth?
* How do you increase your product launch hit rates and reduce waste?
The mobileYouth team has published this indispensable guide featuring stories, data and case studies from around the world.
Buy the book
* Amazon.com | Amazon.co.uk | Amazon.de | Amazon.fr | Amazon.es (Kindle)
* Youth Research Store (PDF download)
About the Authors
Graham Brown
Co-founder of mobileYouth, Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian. He’s a regular guest on the Youth Marketing Show and The Mobile Youth show on Blog Talk Radio. He has published 6 books on Amazon including his latest bestseller “The Mobile Youth: Voices of the Mobile Generation“. Graham is currently heading up the world’s first youth mobile consultancy, MVentur
Find out more about MVentur.
To find out more about Graham Brown
Ghani Kunto
VP of Asia Pacific for mobileYouth, Ghani Kunto is author and speaker on the subject of marketing and storytelling. He has published 4 books on youth marketing. Ghani has been involved in the world of youth marketing, education and media since 2007.
Find out more about Ghani Kunto.
Freddie Benjamin
Head of Research for mobileYouth. Freddie has prior experience in research and analysis of consumer behavior from US and Asia markets. He masters quantitative and qualitative research methods, design and ethnographic research. He is the co-author of the annual mobileYouth Report.
Find out more about Freddie Benjamin.
Book Reviews
“If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy this book before advertising agencies find a way to silence them forever”
(Jamal Benmiloud VP Marketing, Monster Energy Drinks)
“Graham Brown paints a remarkable series of stories that gets the reader right into the minds of young people.”
(Marc Kornberger, CEO Student Village)
“This book offers instant texture to anyone confused by THE core technology driver: MobileYouth.”
(Edward O’Meara, SVP Wunderman Network and Global Marketing Director GSMA)
“We had amazing success based on your Youth Marketing Handbook, so much so that it showed the ineffective results from a large agency approach”
(Paul O’Shannessey, CEO & Founder Skinny Mobile)
“Anyone needing to market their product to a young demographic has simply got to check out this book”
(Nick H. Amazon)
“Brown gets to the prime motivators: he is focused on the why, and what mobile use means to young people around the world. He generally looks at this adoption as beneficial and, frankly, inevitable despite earlier generations’ concern about such technological progress polluting our youths’ minds.”
(Amazon Review)
“Readers will feel like they are in the midst of the very gangs, high rises, and religious fanaticism that these youth live amongst, and you will be amazed at how these teenagers use mobile phones in creative, ingenious ways.”
(Rachel Aderholdt, Amazon)
